Top Ad Campaigns

There are many top advertising agencies competing to get the attention of viewers. It continues to get more difficult to come up with an ad that can be remembered. Here are some examples of the top agencies and their top campaigns.

One of the most recent campaigns is the Visa campaign that was shown during the Olympics. TBWA/ Chiat/ Day combined together to make this campaign. The tag line for this campaign is "Go World." This is a very good ad to show during the Olympics because it is not just a national ad. This is an ad that sends a message to an international market of unity during a time of trying political times. Visa uses the actor Morgan Freeman as a voiceover in their commercials because he has a very powerful and memorable voice. Visa also pre-made ads for Michael Phelps winning the eight medals and breaking world records to show right after he accomplished those goals. They paid a great deal of money to pre-make these ads and show them right after the Olympic event. Here is a link for one of the ads from this campaign:
http://www.youtube.com/watch?v=n7W45Fr6NRA&feature=related

The next advertisement is my favorite one. This is not so much an entire campaign, but an ad in the whole Nike "Just Do It" campaign. Widen and Kennedy created the Nike courage spot ad that was aired during the Olympics. This ad was a montage of glorious and heart wrenching stories of success and failure in sports and life. This ad showed the beauty of the sport. This just proves that Nike is still the dominant player in the sports industry. This message shows that they still understand the psyche of the athlete. Here is a link for the courage spot ad: http://www.youtube.com/watch?v=YA90NutSKvg

Another ad campaign is one that we discussed in class. This is the Dove campaign for real beauty. This campaign was created by the Ogilvy & Mather agency. This campaign shows that there is no truth to the beauty stereotypes in the media. In their ads they show real women who are confident and beautiful. They also have other ads that show women that have aged that are still beautiful. They send out a message that you should be confident no matter what you look like. Beauty comes in all shapes and sizes. Here is a link for the Dove campaign: http://www.youtube.com/watch?v=RADYaTvTGts

The final ad campaign that I have chosen is the Mac vs. PC campaign done by Apple. TBWA/ Chait/ Day created this campaign. This is a simple ad that only shows two people. One is supposed to be a Mac and the other is a PC. The Mac is shown as younger while the PC looks older. Each commercial shows the two debating in a way about which computer is better. Some show the PC trying crazy techniques to get attention of its consumers as well as some where the PC is sick because of all of the viruses that it gets. This is a simple campaign but it is interesting, because the ads have creative ways of showing how a Mac is better than a PC. Here is a link for the Mac vs. PC campaign: http://www.youtube.com/watch?v=lgzbhEc6VVo