http://www.youtube.com/watch?v=1RYt8gh388Y
Background:
This was a Nike ad during the 2008 Summer Olympics. The words in the ad is the song that says "I got soul, but I'm not a soldier." This ad was very successful in my eyes, because it got across the point that Nike wanted to get across and reached the market targeted.
The Audience:
The primary audience for this ad is aspiring athletes and anyone who has been an athlete before. This market tends to believe in hard work and competition. If you work hard for what you want then you can succeed. The secondary audience is people that watch and appreciate sports and the passion that goes with it.
Objectives:
Objectives for the commercial is that the impossible is possible. They show great achievements in sports and in the world. The priority is that you can achieve anything if you set your mind to it. You should always dream big.
The Message:
Don't give up and follow your dreams. The commercial proves it, because it shows the great accomplishments in and out of sports. I would communicate that nothing is necessarily impossible.
The Medium:
The best way to reach this audience is through the Olympics. You reach a huge audience with the Olympics and you also reach the large sports audience through the Olympics. There are other ways to reach this audience such as the SuperBowl, but the Olympics is the best way. This piece is delivered in a montage sequence of accomplishments in and out of sports.
Anything Else:
Use a song to go in the background to inpsire while showing accomplishments in and out of sports. You must show the Nike label somewhere in this ad, maybe just at the end. The ad will be so strong that people will want to see it through.
The Deadline:
It must be shown during the summer Olympics in 2008 before or after Michael Phelps breaks the world records.
Budget:
To show it during the Olympics you must spend a great amount of money, but the ad will be so strong that it will be remebered within the target audience.
The Responsible Parties:
Nike needs to sign off on this ad and make sure it represents the company in the way that they want it to.
Monday, October 27, 2008
Friday, October 3, 2008
Creative Outdoor Advertising
It is not becoming more and more difficult to get the attention of your target market. Companies are now moving toward more creative ways of catching the eye of their consumer. They want an advertisment that will catch the eye of the consumer and have the company's name and product stick with them. With outdoor advertising it is difficult to get your specific target market to see you outdoor ad. You want to find a place that has enough high traffic so you can get as many people to see your ad. Companies put up ads on blimps, billboards, bus stops, buildings, and many more places. Companies are starting to put ads in some interesting and creative places. One company that has started to do this was Nintendo.
Nintendo decided to advertise for their Nintendo DS in a new and creative way. This specific ad was shown in Tokyo, Japan. Nintendo decided to use a vinyl wrap and put their ad on a subway. This would make the real life in a subway look like a videogame. There are two main great things about this ad. One is that it will catch your eye. While you are standing and waiting for a subway you will see this ad pull up on a subway car. It will catch your eye and maybe even make you laugh and the thought of see real people in a videogame. Another great thing about this ad is that is will be shown to a wide variety of people. One great way to get a lot of people to see your ad is to put it on a billboard on a highway, but an even better way to show your ad would be on a subway. There are so many people that take the subway everyday, especially in Tokyo, so this ad will be see by millions of people. This is a great creative example of an outdoor advertisment. This will get other companies to think about being more creative with their advertisments.
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