Creative Outdoor Advertising

It is not becoming more and more difficult to get the attention of your target market. Companies are now moving toward more creative ways of catching the eye of their consumer. They want an advertisment that will catch the eye of the consumer and have the company's name and product stick with them. With outdoor advertising it is difficult to get your specific target market to see you outdoor ad. You want to find a place that has enough high traffic so you can get as many people to see your ad. Companies put up ads on blimps, billboards, bus stops, buildings, and many more places. Companies are starting to put ads in some interesting and creative places. One company that has started to do this was Nintendo.

http://images.google.com/imgres?imgurl=http://farm1.static.flickr.com/1/2329946_3da4292d37.jpg&imgrefurl=http://www.bluemedia.com/blueline/category/emerging-media&h=375&w=500&sz=42&hl=en&start=16&sig2=AUutcB_KrZcYwkr2bO1ZXQ&usg=__z2WM37z-912Rv4hb6Fa8Wdbc1mw=&tbnid=gyNDCnVD8-pHgM:&tbnh=98&tbnw=130&ei=h7jmSKLHNpeIhQKJuci-AQ&prev=/images%3Fq%3Dcreative%2Boutdoor%2Bads%2B2008%26gbv%3D2%26hl%3Den

Nintendo decided to advertise for their Nintendo DS in a new and creative way. This specific ad was shown in Tokyo, Japan. Nintendo decided to use a vinyl wrap and put their ad on a subway. This would make the real life in a subway look like a videogame. There are two main great things about this ad. One is that it will catch your eye. While you are standing and waiting for a subway you will see this ad pull up on a subway car. It will catch your eye and maybe even make you laugh and the thought of see real people in a videogame. Another great thing about this ad is that is will be shown to a wide variety of people. One great way to get a lot of people to see your ad is to put it on a billboard on a highway, but an even better way to show your ad would be on a subway. There are so many people that take the subway everyday, especially in Tokyo, so this ad will be see by millions of people. This is a great creative example of an outdoor advertisment. This will get other companies to think about being more creative with their advertisments.