Flat Earth Chips

After watching the Flat Earth chips commercial and visiting the webiste, I do agree with the marketing position that they take. They make chips that are both good and good for you. Most chips are salty and filled with bad ingredients. These chips have vegetables in them. They do not currently target college students, but they could by simply changing commercials. In this commercial they are taking young professional women. Their current campaign is that they are "Impossibly Good." In the commercial they ask, "Can a chip have a half serving of vegetables in baked into every ounce and be delicious? Sure. When pigs fly." Other chips taste good, but they are not good for you. Flat Earth chips are good and they are also good for you.

Flat Earth could easily target college women. You could make a commercial for when a college student does not have time to get vegetables in their diet, Flat Earth chips are a way to have both what you want, chips, and what you need, vegetables. They could still use the same tag line of "Impossibly Good." They could also use the same quote from the first commercial that asks if a chip can taste this good and give you the vegetables you need. The answer would be when pigs fly. This could target college students that do not have the time or resources to get the nutrition that they need. This would work since everyone is about eating healthy and organic.