Free People is a very creative line for women. It is a US based company that pushes the limits of what patterns you can mix. They are constantly mixing patterns and colors that don't normally go together. Their clothes are made with confortable fabrics. Their target market is young women that are in touch with their creative side. The name and logo signify that women can where what they want. They have clothes that are cute and sexy, but they are also comfortable.
When people think of Free People they do think that it is a little pricy, but most of the time it is worth it. They also think about the comfort and creativity of the clothes. Free People creates clothes that no other designer would think of creating. You can stand out and look like a creative individual when you wear Free People clothing. Free People clothing is sold in stores such as Urban Outfitters and Hudson Belk. They also have free standing stores throughout the country. Overall Free People is a very creative and individualistic company.
1 comment:
i see you're beginning to understand a little about the brand but this is not a brand identity analysis. please use aakers framework.
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