Flat Earth Chips

After watching the Flat Earth chips commercial and visiting the webiste, I do agree with the marketing position that they take. They make chips that are both good and good for you. Most chips are salty and filled with bad ingredients. These chips have vegetables in them. They do not currently target college students, but they could by simply changing commercials. In this commercial they are taking young professional women. Their current campaign is that they are "Impossibly Good." In the commercial they ask, "Can a chip have a half serving of vegetables in baked into every ounce and be delicious? Sure. When pigs fly." Other chips taste good, but they are not good for you. Flat Earth chips are good and they are also good for you.

Flat Earth could easily target college women. You could make a commercial for when a college student does not have time to get vegetables in their diet, Flat Earth chips are a way to have both what you want, chips, and what you need, vegetables. They could still use the same tag line of "Impossibly Good." They could also use the same quote from the first commercial that asks if a chip can taste this good and give you the vegetables you need. The answer would be when pigs fly. This could target college students that do not have the time or resources to get the nutrition that they need. This would work since everyone is about eating healthy and organic.

Free People

Free People is a very creative line for women. It is a US based company that pushes the limits of what patterns you can mix. They are constantly mixing patterns and colors that don't normally go together. Their clothes are made with confortable fabrics. Their target market is young women that are in touch with their creative side. The name and logo signify that women can where what they want. They have clothes that are cute and sexy, but they are also comfortable.

When people think of Free People they do think that it is a little pricy, but most of the time it is worth it. They also think about the comfort and creativity of the clothes. Free People creates clothes that no other designer would think of creating. You can stand out and look like a creative individual when you wear Free People clothing. Free People clothing is sold in stores such as Urban Outfitters and Hudson Belk. They also have free standing stores throughout the country. Overall Free People is a very creative and individualistic company.