I think that the Free Credit Report website commercials are bad commercials. It works in getting across a message, but it is annoying and people don't like watching it. It repeats the same stuff in an obnoxious song. They could've taken a different approach to getting the same message across.
Local car commercials tend to be very bad, especially used car commercials. They normally yell at the camera screaming about low prices and facts. They are very agressive, annoying, and repetitive. They get the message across that they want, but most people don't want to commercial long enough to hear the message because it is obnoxious.
Monday, November 3, 2008
Monday, October 27, 2008
Creative Brief - Nike
http://www.youtube.com/watch?v=1RYt8gh388Y
Background:
This was a Nike ad during the 2008 Summer Olympics. The words in the ad is the song that says "I got soul, but I'm not a soldier." This ad was very successful in my eyes, because it got across the point that Nike wanted to get across and reached the market targeted.
The Audience:
The primary audience for this ad is aspiring athletes and anyone who has been an athlete before. This market tends to believe in hard work and competition. If you work hard for what you want then you can succeed. The secondary audience is people that watch and appreciate sports and the passion that goes with it.
Objectives:
Objectives for the commercial is that the impossible is possible. They show great achievements in sports and in the world. The priority is that you can achieve anything if you set your mind to it. You should always dream big.
The Message:
Don't give up and follow your dreams. The commercial proves it, because it shows the great accomplishments in and out of sports. I would communicate that nothing is necessarily impossible.
The Medium:
The best way to reach this audience is through the Olympics. You reach a huge audience with the Olympics and you also reach the large sports audience through the Olympics. There are other ways to reach this audience such as the SuperBowl, but the Olympics is the best way. This piece is delivered in a montage sequence of accomplishments in and out of sports.
Anything Else:
Use a song to go in the background to inpsire while showing accomplishments in and out of sports. You must show the Nike label somewhere in this ad, maybe just at the end. The ad will be so strong that people will want to see it through.
The Deadline:
It must be shown during the summer Olympics in 2008 before or after Michael Phelps breaks the world records.
Budget:
To show it during the Olympics you must spend a great amount of money, but the ad will be so strong that it will be remebered within the target audience.
The Responsible Parties:
Nike needs to sign off on this ad and make sure it represents the company in the way that they want it to.
Background:
This was a Nike ad during the 2008 Summer Olympics. The words in the ad is the song that says "I got soul, but I'm not a soldier." This ad was very successful in my eyes, because it got across the point that Nike wanted to get across and reached the market targeted.
The Audience:
The primary audience for this ad is aspiring athletes and anyone who has been an athlete before. This market tends to believe in hard work and competition. If you work hard for what you want then you can succeed. The secondary audience is people that watch and appreciate sports and the passion that goes with it.
Objectives:
Objectives for the commercial is that the impossible is possible. They show great achievements in sports and in the world. The priority is that you can achieve anything if you set your mind to it. You should always dream big.
The Message:
Don't give up and follow your dreams. The commercial proves it, because it shows the great accomplishments in and out of sports. I would communicate that nothing is necessarily impossible.
The Medium:
The best way to reach this audience is through the Olympics. You reach a huge audience with the Olympics and you also reach the large sports audience through the Olympics. There are other ways to reach this audience such as the SuperBowl, but the Olympics is the best way. This piece is delivered in a montage sequence of accomplishments in and out of sports.
Anything Else:
Use a song to go in the background to inpsire while showing accomplishments in and out of sports. You must show the Nike label somewhere in this ad, maybe just at the end. The ad will be so strong that people will want to see it through.
The Deadline:
It must be shown during the summer Olympics in 2008 before or after Michael Phelps breaks the world records.
Budget:
To show it during the Olympics you must spend a great amount of money, but the ad will be so strong that it will be remebered within the target audience.
The Responsible Parties:
Nike needs to sign off on this ad and make sure it represents the company in the way that they want it to.
Friday, October 3, 2008
Creative Outdoor Advertising
It is not becoming more and more difficult to get the attention of your target market. Companies are now moving toward more creative ways of catching the eye of their consumer. They want an advertisment that will catch the eye of the consumer and have the company's name and product stick with them. With outdoor advertising it is difficult to get your specific target market to see you outdoor ad. You want to find a place that has enough high traffic so you can get as many people to see your ad. Companies put up ads on blimps, billboards, bus stops, buildings, and many more places. Companies are starting to put ads in some interesting and creative places. One company that has started to do this was Nintendo.
Nintendo decided to advertise for their Nintendo DS in a new and creative way. This specific ad was shown in Tokyo, Japan. Nintendo decided to use a vinyl wrap and put their ad on a subway. This would make the real life in a subway look like a videogame. There are two main great things about this ad. One is that it will catch your eye. While you are standing and waiting for a subway you will see this ad pull up on a subway car. It will catch your eye and maybe even make you laugh and the thought of see real people in a videogame. Another great thing about this ad is that is will be shown to a wide variety of people. One great way to get a lot of people to see your ad is to put it on a billboard on a highway, but an even better way to show your ad would be on a subway. There are so many people that take the subway everyday, especially in Tokyo, so this ad will be see by millions of people. This is a great creative example of an outdoor advertisment. This will get other companies to think about being more creative with their advertisments.
Friday, September 26, 2008
Flat Earth Chips
After watching the Flat Earth chips commercial and visiting the webiste, I do agree with the marketing position that they take. They make chips that are both good and good for you. Most chips are salty and filled with bad ingredients. These chips have vegetables in them. They do not currently target college students, but they could by simply changing commercials. In this commercial they are taking young professional women. Their current campaign is that they are "Impossibly Good." In the commercial they ask, "Can a chip have a half serving of vegetables in baked into every ounce and be delicious? Sure. When pigs fly." Other chips taste good, but they are not good for you. Flat Earth chips are good and they are also good for you.
Flat Earth could easily target college women. You could make a commercial for when a college student does not have time to get vegetables in their diet, Flat Earth chips are a way to have both what you want, chips, and what you need, vegetables. They could still use the same tag line of "Impossibly Good." They could also use the same quote from the first commercial that asks if a chip can taste this good and give you the vegetables you need. The answer would be when pigs fly. This could target college students that do not have the time or resources to get the nutrition that they need. This would work since everyone is about eating healthy and organic.
Flat Earth could easily target college women. You could make a commercial for when a college student does not have time to get vegetables in their diet, Flat Earth chips are a way to have both what you want, chips, and what you need, vegetables. They could still use the same tag line of "Impossibly Good." They could also use the same quote from the first commercial that asks if a chip can taste this good and give you the vegetables you need. The answer would be when pigs fly. This could target college students that do not have the time or resources to get the nutrition that they need. This would work since everyone is about eating healthy and organic.
Friday, September 5, 2008
Free People
Free People is a very creative line for women. It is a US based company that pushes the limits of what patterns you can mix. They are constantly mixing patterns and colors that don't normally go together. Their clothes are made with confortable fabrics. Their target market is young women that are in touch with their creative side. The name and logo signify that women can where what they want. They have clothes that are cute and sexy, but they are also comfortable.
When people think of Free People they do think that it is a little pricy, but most of the time it is worth it. They also think about the comfort and creativity of the clothes. Free People creates clothes that no other designer would think of creating. You can stand out and look like a creative individual when you wear Free People clothing. Free People clothing is sold in stores such as Urban Outfitters and Hudson Belk. They also have free standing stores throughout the country. Overall Free People is a very creative and individualistic company.
When people think of Free People they do think that it is a little pricy, but most of the time it is worth it. They also think about the comfort and creativity of the clothes. Free People creates clothes that no other designer would think of creating. You can stand out and look like a creative individual when you wear Free People clothing. Free People clothing is sold in stores such as Urban Outfitters and Hudson Belk. They also have free standing stores throughout the country. Overall Free People is a very creative and individualistic company.
Friday, August 29, 2008
Top Ad Campaigns
There are many top advertising agencies competing to get the attention of viewers. It continues to get more difficult to come up with an ad that can be remembered. Here are some examples of the top agencies and their top campaigns.
One of the most recent campaigns is the Visa campaign that was shown during the Olympics. TBWA/ Chiat/ Day combined together to make this campaign. The tag line for this campaign is "Go World." This is a very good ad to show during the Olympics because it is not just a national ad. This is an ad that sends a message to an international market of unity during a time of trying political times. Visa uses the actor Morgan Freeman as a voiceover in their commercials because he has a very powerful and memorable voice. Visa also pre-made ads for Michael Phelps winning the eight medals and breaking world records to show right after he accomplished those goals. They paid a great deal of money to pre-make these ads and show them right after the Olympic event. Here is a link for one of the ads from this campaign:
http://www.youtube.com/watch?v=n7W45Fr6NRA&feature=related
The next advertisement is my favorite one. This is not so much an entire campaign, but an ad in the whole Nike "Just Do It" campaign. Widen and Kennedy created the Nike courage spot ad that was aired during the Olympics. This ad was a montage of glorious and heart wrenching stories of success and failure in sports and life. This ad showed the beauty of the sport. This just proves that Nike is still the dominant player in the sports industry. This message shows that they still understand the psyche of the athlete. Here is a link for the courage spot ad: http://www.youtube.com/watch?v=YA90NutSKvg
Another ad campaign is one that we discussed in class. This is the Dove campaign for real beauty. This campaign was created by the Ogilvy & Mather agency. This campaign shows that there is no truth to the beauty stereotypes in the media. In their ads they show real women who are confident and beautiful. They also have other ads that show women that have aged that are still beautiful. They send out a message that you should be confident no matter what you look like. Beauty comes in all shapes and sizes. Here is a link for the Dove campaign: http://www.youtube.com/watch?v=RADYaTvTGts
The final ad campaign that I have chosen is the Mac vs. PC campaign done by Apple. TBWA/ Chait/ Day created this campaign. This is a simple ad that only shows two people. One is supposed to be a Mac and the other is a PC. The Mac is shown as younger while the PC looks older. Each commercial shows the two debating in a way about which computer is better. Some show the PC trying crazy techniques to get attention of its consumers as well as some where the PC is sick because of all of the viruses that it gets. This is a simple campaign but it is interesting, because the ads have creative ways of showing how a Mac is better than a PC. Here is a link for the Mac vs. PC campaign: http://www.youtube.com/watch?v=lgzbhEc6VVo
One of the most recent campaigns is the Visa campaign that was shown during the Olympics. TBWA/ Chiat/ Day combined together to make this campaign. The tag line for this campaign is "Go World." This is a very good ad to show during the Olympics because it is not just a national ad. This is an ad that sends a message to an international market of unity during a time of trying political times. Visa uses the actor Morgan Freeman as a voiceover in their commercials because he has a very powerful and memorable voice. Visa also pre-made ads for Michael Phelps winning the eight medals and breaking world records to show right after he accomplished those goals. They paid a great deal of money to pre-make these ads and show them right after the Olympic event. Here is a link for one of the ads from this campaign:
http://www.youtube.com/watch?v=n7W45Fr6NRA&feature=related
The next advertisement is my favorite one. This is not so much an entire campaign, but an ad in the whole Nike "Just Do It" campaign. Widen and Kennedy created the Nike courage spot ad that was aired during the Olympics. This ad was a montage of glorious and heart wrenching stories of success and failure in sports and life. This ad showed the beauty of the sport. This just proves that Nike is still the dominant player in the sports industry. This message shows that they still understand the psyche of the athlete. Here is a link for the courage spot ad: http://www.youtube.com/watch?v=YA90NutSKvg
Another ad campaign is one that we discussed in class. This is the Dove campaign for real beauty. This campaign was created by the Ogilvy & Mather agency. This campaign shows that there is no truth to the beauty stereotypes in the media. In their ads they show real women who are confident and beautiful. They also have other ads that show women that have aged that are still beautiful. They send out a message that you should be confident no matter what you look like. Beauty comes in all shapes and sizes. Here is a link for the Dove campaign: http://www.youtube.com/watch?v=RADYaTvTGts
The final ad campaign that I have chosen is the Mac vs. PC campaign done by Apple. TBWA/ Chait/ Day created this campaign. This is a simple ad that only shows two people. One is supposed to be a Mac and the other is a PC. The Mac is shown as younger while the PC looks older. Each commercial shows the two debating in a way about which computer is better. Some show the PC trying crazy techniques to get attention of its consumers as well as some where the PC is sick because of all of the viruses that it gets. This is a simple campaign but it is interesting, because the ads have creative ways of showing how a Mac is better than a PC. Here is a link for the Mac vs. PC campaign: http://www.youtube.com/watch?v=lgzbhEc6VVo
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